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Wednesday, March 12, 2008

How To Lie With Statistics

I hate ads like this (I wanted to embed it, but it got deleted off youtube).

Ads like this are prime examples of how to lie with statistics.

Propel compares its calories with Vitamin Water's. They say how much exercise you'd have to do if you were to drink Vitamin Water versus their superior fitness water.

What they fail to point out is that Vitamin Water has more vitamins per serving than Propel. For instance, Propel has 25% and 10% of Vitamin E and Vitamin B12, respectively. Meanwhile, Vitamin Water has 50% of each of these in the same serving size. The most notable difference comes in Vitamin C, where Propel has 25% in 20 oz. and Vitamin Water has 100% (or an astounding 150% in their defense version).

They also don't point out that if you drink their Propel Fitness Water, you'd still have to do 98 sit ups, 528 steps, or 199 jumps, which, while less than the amount you'd have to do if you were to sin and consume Vitamin Water, is nothing to sneeze at.

And, like I touched on in my rant about Coke Zero versus Coca Cola, Propel is probably loaded with all sorts of artificial flavors that don't fill you up and make you eat more in the long run, and in the longer run, have to run more.

2 comments:

michelle marts said...

"...flavors that don't fill you up and make you eat more in the long run, and in the longer run, have to run more." Awesome!

Anyone ever heard of this thing called 'regular water'? It comes from the sink, is free and has no calories. No vitamins and no flavor either...but is that so bad? Is it worth the 98 extra sit ups? Once you hit sit up number 57, I'd say no.

The Realest said...

Michelle... don't be silly. Nobody drinks regular water anymore.